What Is In Your Realtor’s Toolbox And Why You Should Care?
July 22nd, 2008 categories: Real Estate News, Seller Financing
Is your Realtor well equipped to tackle today’s real estate market? Real Estate 2.0 can be defined as the business revolution in the real estate industry caused by the move of the Internet as platform and understanding the rules of success on that platform.
To be on the forefront of this, a Realtor should be participating in Social Networking & Blogs. Realtors should be utilizing Real Estate 2.0 to procure buyers and sellers and expose properties. I spend 1-2 hours a day working on my blog and researching the technology that will allow me to offer the best solutions for my buyers and sellers.
Today a Realtor must have a strong knowledge base on Foreclosure Law, Short Sales, Finance & Market Data. Sellers are presenting challenging scenarios to Realtors and the good ones know how to present solutions. Another tool today that a good Realtor will have is the ability to structure Seller Financing. With institutional financing tightening, good borrowers are having trouble obtaining financing and Seller Financing may be a good alternative. Seller financing opens the the pool of buyers for a seller who is trying to sell their home. It has some very positive benefits to the seller and is not just for “desperate sellers”. There is also risk, so structuring a good seller financed deal is where a qualified real estate agent will prove highly beneficial.
All of these tools are on top of having a qualified agent who understands the market, knows how to structure a contract, understands how to keep a transaction together and has powerful negotiating skills. For those who believe a Realtor is just a glorified data entry person for the MLS, I encourage you to think about all facets of a real estate transaction.
In my future posts I will be discussing all the tools in my bag for marketing homes and procuring buyers. I can help buyers position themselves to buy, whether that is now or down the road. I enjoy the education process and believe that if buying is your goal, there are many things you can do to work towards that. Probably most important is have a road map to achieve your goal.
If you would like to discuss buying a home or selling your home , please call me at 480.201.4185.
Kim Anderson
Copyright © 2008 The Sunshine Broker | Desert Ridge Real Estate Blog 
Hello Kim, I am bookmarking your blog to read your future posts on marketing. This article is exactly what every Realtor should be doing. I spend a good amount of time researching and marketing our homes in the most effective way possible. Social Networking and Blogging is a big part of my job as the Business Manager for one of the top realtors in Chattanooga. Please check out our blog as well. Keep up the great work. David